POPULAR Japanese buffet outlets, Saisaki in Wisma UOA, KL and Shogun in both 1 Utama, Bandar Utama and Sunway Pyramid, Bandar Sunway, have branched out into a new concept in reaching out to its customers.
The newly formed Shogun2U.com – just shy of two months old – is not a delivery service and not a restaurant, as owner Datuk Seri Michael Chong (pic) categorically and steadfastly defined.
“It could very well be the third generation in food business.”
According to Chong, the first generation in food and delivery business probably dated back 20 or 30 years, when a restaurant began delivery services for those ordering from the immediate vicinity. “If their restaurant is in SS2, they deliver to SS2, around that area,” he said.
The second generation refers to a courier service for restaurants like Food Panda.
Shogun2U is basically a central kitchen that prepares food delivery only for most parts of the Klang Valley.
In its headquarters off Jalan Kuchai Lama, the central kitchen receives the orders that are made via the website, prepares the food, packs them in tasteful and sturdy packaging, before sending them out according to orders.
Its online menu (www.shogun2u.com) lists Japanese, Korean and classic Chinese dishes – all of which are compiled by all seven of the head chefs of the Saisaki and Shogun restaurants.
For example, the latest invention is the healthy Japanese Nasi Lemak – a savoury and spicy fusion of fried battered squid and chicken, premium Japanese short-grained rice, garnished with Japanese cucumber and special spicy sambal sauce. The sambal became a “showdown” among the seven chefs as they strive for the best-tasting sambal to go with the dish.
Shogun2U’s menu has a la carte mains of individual Japanese, Korean and even classic Chinese and include dishes such as Salmon Teriyaki, Unagi Kabayaki, veggie Bibimbap, double boiled Ginseng Chicken Soup and assorted Sushi. Customers can add on from the X’tras or side orders such as Edamame, Chukka Idako, Gyoza or Shishamo.
The beverages range from chrysanthemum tea to sea coconut longan, which are all slow-boiled herbal drinks and lightly sweetened.
The desserts include Hokkaido cheese cakes, Matcha cream puffs, Mochi, various tarts and Black Sesame Cheese roll, and there are also combo meals for groups of about three people.
Once the food is ready packed, the delivery riders on standby will deliver the orders. That is why the headquarters at Jalan Kuchai Lama is crucial as a central kitchen. It holds the storage, does the cakes and bakeries for the group’s restaurants in KL, PJ and Sunway, and it is central to these outlets.
As Shogun2U is an e-commerce business – like Lazada, Zalora, Uber and MyTeksi – it is fully online.
“If you want to contact us, that can be done via the online chat,” Chong said.
Shogun2U is largely active on Facebook where it touches base with customers on a daily basis with promotions and fun updates.
Equally important as the quality of food are the integrity and the reliability of its young fleet of trained dedicated delivery riders.
“I believe before customers see the food, they will first see the delivery person.
“First impressions are important – so if people like the delivery person because he is polite, smiling and upbeat, they are generally more positive of the food,” Chong added.
Shogun2U plans to expand its services by opening central kitchens up north in Penang, south in Johor, and possibly Kota Kinabalu.
It may even spread to Jakarta, Bangkok and Singapore, with each city having its own central kitchen.
Currently, Shogun2U services to places as far out as Kepong, Kajang, Cyberjaya, Putrajaya, Ampang, Shah Alam and all places within these areas.
Klang, though, is not on the list but that may change in the future.
* For more information, to register (registered members get a delivery waiver on their receipt) and to order visit www.shogun2u.com
Published by The Star – Dining Out; 2nd Sept 2015